Tim Bacon is CEO of the Living Ventures Group, which includes some of Manchester’s finest and most successful restaurants.
Tim Bacon is CEO of the Living Ventures Group, which includes some of Manchester’s finest and most successful restaurants. He’s been using The Christmas Decorators Manchester for four years, ever since the Tony Griffi n, the Operations Manager of Living Ventures’ Gusto restaurants, persuaded Tim that they needed to get a bit more Christmassy, as Tim explains:
“Historically we didn’t do a lot at Christmas, but Tony Griffin, who heads up our Gusto restaurants, has a real passion for Christmas. He persuaded us to trial Christmas decorations and see if they made commercial sense as well as making the restaurants more Christmassy. Our first reaction was that it seemed a lot of money, but we agreed to put Christmas decorations in half of the restaurants to give him a chance to prove his point.”
“He proved his point. There was a massive uptake in sales. As a result, we use the Christmas decorations throughout the Living Ventures Group now. It isn’t rocket science. We want to evolve customer service, the customer experience. We tried it in half the estates and the ones we tried it in showed double digit growth over that period. It made commercial sense to use the Christmas Decorators Manchester in all our restaurants.”
Originally, it was Tony Griffi n who had got to know the Christmas Decorators Manchester and employed them as part of the initial trial. But since that initial success, the Living Ventures Group has continued to use the Christmas Decorators consistently every year. Tim says that using the Christmas Decorators Manchester has become part of their annual celebrations: “It gives Christmas a sense of festivity,” he says. “The decorations and the service from Gavin and his team are always top notch. And they are nice people. We like working with nice people; life’s too short not to work with nice people.”
The Living Ventures Group will continue to work with Gavin and the team at the Christmas Decorators Manchester for Christmas 2014, as Tim explains: “We will continue to use the Christmas Decorators Manchester for our Christmas decorations. We also use them at other points in the year occasionally when we need extra lighting or effects. We’ll be using them for Christmas 2014, of course, and I believe Gavin has got something special planned for Christmas in the Oast House in Spinningfields. They are part of our annual celebrations now.”
TIM BACON, CHIEF EXECUTIVE, LIVING VENTURES.